New W&H image campaign
You could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform a dental appointment into a positive event. They do this simply because they care and want to make sure their patients feel comfortable. It is precisely this aspect that will be the focus of W&H’s new image campaign ‘From a patient to a fan’, which will shine a spotlight not on the company itself, but on dentists and their teams. We interviewed Anita Thallinger, W&H Marketing Director, about the background, objectives and challenges of this new advertising campaign.
Professional insights for dental students and dentists
Give patients the best treatment and service is the main motive in modern dentistry. To familiarize dental students and dentists from Croatia with the functionalities of the Implantmed, a 2 day event with the motto “Implantology Specialization” was organized by Territory Manager Damjan Gorenc in collaboration with W&H partner Inoval d.o.o. at the Dental University Zagreb.
Creative idea for interactive teeth cleaning
For the students of Salzburg, the Digital Innovation Days held at the Salzburg Chamber of Commerce from 10-12 May 2017, were a chance to delve into the practical side of commerce. By developing an innovative product concept for daily teeth cleaning, the young team of students called “bRight” managed to impress the judges and scoop the first prize of € 1,000.