W&H produces top Quality dental products as dental turbines, straight and contra-angle handpieces, piezo scalers for prophylactic treatment, products for oral surgery and sterilizers for dentistry. W&H products are used in dental practices, hospitals, laboratories and surgical units around the world and are known and respected by dentists and dental surgeons for their reliability, innovation, ease of use and lack of complexity, making treating patients easier. W&H became the first manufacturer in the world to integrate sterilizable LEDs into their dental handpieces and offer a full range of innovative couplings and powerful dental motors appropriate most treatment indications in dentistry.
The current product range of W&H includes rotating instruments for restoration and prosthetics (dental turbines, highspeed handpieces, lowspeed handpieces for preparation of crown abutments and cavities), products for the field of hygiene and maintenance (sterilizers, autoclaves and reprocessing devices), instruments for implantology (surgical devices, surgical handpieces and contra-angles) and prophylaxis (air scaler and piezo scaler), as well as instruments for dental laboratories. W&H products meet all technical standards and are widely acknowledge by users and partners alike to be reliable, with state-of-the-art design and excellent price performance ratio worldwide.The W&H Company
The most recent study of “Stiftung Gesundheit” (Public Health Foundation) was published at the beginning of this year titled “Ärzte im Zukunftsmarkt Gesundheit” [Doctors in the future health market]. One of the questions asked of the participating doctors was what they considered the most important practice marketing factors. At the top, ranking even above a website or external presentation, they mentioned the practice team. This result emphasizes the importance of the team in the areas of marketing, service and patient satisfaction. However, how can the practice team be supported to become a positive marketing factor?
National State Prize for Innovation – Austria's highest national accolade for outstanding performance. W&H was awarded the National State Prize for Innovation by Dr Margarete Schramböck of the Federal Ministry for Digital and Economic Affairs in the category of innovation on 22 March 2018 in the “Aula der Wissenschaften” in Vienna. With the new Primea Advanced Air dental turbine generation, consistent rotation speeds, peak performance approximately 50% higher, shadow-free illumination of the treatment site and less noise when the turbine is running – are now achievable for the first time. Both dentist and patient benefit from this.
You could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform a dental appointment into a positive event. They do this simply because they care and want to make sure their patients feel comfortable. It is precisely this aspect that will be the focus of W&H’s new image campaign ‘From a patient to a fan’, which will shine a spotlight not on the company itself, but on dentists and their teams. We interviewed Anita Thallinger, W&H Marketing Director, about the background, objectives and challenges of this new advertising campaign.