W&H Impex
Red Dot Award 2026: W&H recognized for the design of Seethrough Flex and Seethrough Max CBCT devices
Each year, the Red Dot Design Award honours outstanding achievements in design and innovation on a global scale. In 2026, W&H has been recognised for the design of its Seethrough Flex and Seethrough Max CBCT devices, developed to support dental professionals in diagnostics and treatment planning. The recognition reflects more than formal aesthetics. It highlights a design approach rooted in the realities of clinical workflows, where usability, clarity, and efficiency are essential.
In dental imaging, acquiring high-quality images is only one part of the process. The real challenge lies in interpreting them quickly and confidently, particularly in complex clinical situations.
Seethrough Flex and Max CBCT devices have been designed with this objective in mind. These systems combine precision imaging with user-oriented design choices that support faster decision-making.
Our goal was not simply to design an advanced imaging system, but to create a solution that makes complex information easier to understand and act upon. From user interaction to physical ergonomics, every aspect was developed to reduce mental effort and make daily clinical routines more intuitive.
Both systems demonstrate a consistent integration of form, function, and technology. Seethrough Max stands out with its open, architectural design, wide gantry and automated positioning features, enhancing both usability and patient comfort. Seethrough Flex, in contrast, provides a compact solution for space-constrained environments, enabled by an innovative elliptical motion concept that allows full 360-degree imaging within a reduced footprint, without compromising performance. The Red Dot jury emphasised the consistency of the design approach, recognising how ergonomics, imaging performance and visual clarity have been seamlessly combined.
The 2026 Red Dot Awards mark a key milestone in W&H’s ongoing design journey, built on experience and continuous refinement. Previous recognitions for products such as Implantmed and Assistina Twin highlight the company’s long-term focus on usability and user-centred development.
These awards confirm that design has become a strategic capability within W&H. They result from a close collaboration between engineering, clinical expertise and design to create solutions with measurable value in practice.
With these recognitions, W&H continues its long-standing commitment to design excellence, reinforcing the role of design as a key driver of performance, usability, and innovation in modern dental technology.
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