W&H launches own Instagram account
Instagram is all about capturing and sharing authentic, relevant and cutting-edge content. Today, the video and photo platform has more than 800 million users worldwide, including many dentists and dental assistants, which accounts for the surprising levels of interest in images from the dental industry. At W&H, we have therefore decided that now is the time open up this communication channel with our professional dental customers, by launching our very own innovative and modern Instagram account as of March 2018.
The practice team as a marketing factor
The most recent study of “Stiftung Gesundheit” (Public Health Foundation) was published at the beginning of this year titled “Ärzte im Zukunftsmarkt Gesundheit” [Doctors in the future health market]. One of the questions asked of the participating doctors was what they considered the most important practice marketing factors. At the top, ranking even above a website or external presentation, they mentioned the practice team. This result emphasizes the importance of the team in the areas of marketing, service and patient satisfaction. However, how can the practice team be supported to become a positive marketing factor?
W&H Dentalwerk wins National Innovation Award
National State Prize for Innovation – Austria's highest national accolade for outstanding performance. W&H was awarded the National State Prize for Innovation by Dr Margarete Schramböck of the Federal Ministry for Digital and Economic Affairs in the category of innovation on 22 March 2018 in the “Aula der Wissenschaften” in Vienna. With the new Primea Advanced Air dental turbine generation, consistent rotation speeds, peak performance approximately 50% higher, shadow-free illumination of the treatment site and less noise when the turbine is running – are now achievable for the first time. Both dentist and patient benefit from this.
New W&H image campaign
You could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform a dental appointment into a positive event. They do this simply because they care and want to make sure their patients feel comfortable. It is precisely this aspect that will be the focus of W&H’s new image campaign ‘From a patient to a fan’, which will shine a spotlight not on the company itself, but on dentists and their teams. We interviewed Anita Thallinger, W&H Marketing Director, about the background, objectives and challenges of this new advertising campaign.