Legal Information/Data protection

Responsibility for contents*

W&H Nordic AB

  • Tillverkarvägen 6
  • P.O. Box 7037
  • 187 11 TÄBY
  • Sweden

Last update: 29.10.2021

Legal Note

All contents of the website including layout and structure are protected by copyright. Duplication or borrowing of parts of the website, particularly of texts, parts of texts, illustrative material or graphic illustrations requires the advance written permission of W&H Dentalwerk Bürmoos GmbH.

Unauthorized use may result in violation of trademark, copyright and other protected rights and lead to civil and criminal legal proceedings. Users are strictly prohibited from using any website contents in such a manner as to constitute a violation of trademark, copyright and other protected rights.

W&H Dentalwerk Bürmoos GmbH endeavours to ensure that the contents of the website are constantly updated and monitored. Nevertheless, no liability is accepted for the completeness, correctness and topicality of content. The same also applies to references to websites made by hyperlink. All connections to such websites are at the user’s risk.

Data protection declaration

1) Responsible for data processing

W&H Nordic AB
Tillverkarvägen 6
P.O. Box 7037
187 11 TÄBY

is responsible for the processing of the personal data described below.

2) What is your personal data used for?
We only collect, process and use your personal data with your consent, in order to fulfil a contract or pre-contractual measures, for the purposes of our legitimate interests, or if a legal obligation or permission exists. We only collect, process and use this personal data insofar as this is necessary to carry out and execute our services.

If your consent is required to process and/or use your data, then we only do so after receiving your express authorization. By giving your consent, you confirm that you are at least 16 years old or that you have the permission of your legal guardian. You can revoke your consent at any time.

Your data is only stored in a personalized form as long as it is required for the purpose for which it is being processed or until the relevant guarantee, warranty, limitation and legal retention periods have expired.

Para o Brasil: Coletamos, processamos e usamos seus dados pessoais somente com seu consentimento e de acordo com as normas brasileiras aplicáveis de proteção de dados (Lei Geral de Proteção de Dados ou LGPD). Para assuntos relacionados a este tema, você poderá entrar em contato conosco a qualquer momento através do e-mail (

2.1) Use for contract performance (Article 6(1)(b) of the GDPR)
The personal data you have provided for the purpose of a contract performance (e.g. sales or service contract), in particular your name, address, telephone number and bank details – which are required only to fulfil the existing contractual relationship – are collected and processed on the basis of statutory entitlements in fulfilment of the contract. Should the data required to conclude the contract not be provided, the contract cannot be concluded.

2.2) Use for marketing purposes
Your data will only be used for marketing purposes, specifically with regard to submitting information for advertising via fax, post, email, or any other form of submission, if you have first provided your express consent. You can revoke this consent at any time.

2.2.1) Subscribing to the newsletter (Article 6(1)(a) of the GDPR)
The personal data you provided when subscribing to the W&H Group (W&H Dentalwerk Bürmoos/Austria, subsidiaries) newsletter is only used to send you the newsletter via email in a personalized manner, unless you provide your express consent for this data to be used otherwise. You must have explicitly consented to the mailing through the ‘double opt-in’ process.

2.2.2) Use of contact and price requests (Article 6(1)(b) of the GDPR)
The personal data you provided specifically pertaining to contact or price requests is only used to process these requests, unless you provide your express consent for this data to be used otherwise. We only pass your data on to third parties – for example, W&H Group subsidiaries (W&H Dentalwerk Bürmoos/Austria, subsidiaries) and the responsible sales partners – if it is required to carry out these tasks.

2.2.3) Use relating to competitions (Article 6(1)(a) of the GDPR)
The data you provided in the context of a W&H competition is only used for the competition process, unless you provide your express consent for this data to be used otherwise.

2.2.4) Subscribing to selected divisions and reports, and to the video channel (Article 6(1)(a) of the GDPR)
The personal data you provided when subscribing to selected divisions on the W&H homepage or video channel is only used to process these subscriptions, unless you provide your express consent for this data to be used otherwise. We only pass your data on to third parties – for example, W&H Group subsidiaries (W&H Dentalwerk Bürmoos/Austria, subsidiaries) – if it is required to carry out these tasks.

2.2.5) Use relating to the Showpad sales tool (Article 6(1)(a) of the GDPR)
The following information can be gathered by W&H Dentalwerk Bürmoos GmbH when using the Showpad sales tool:

  • email address
  • clicks on the links sent
  • type of content viewed
  • duration of viewing session.

  • This data is only gathered with your express consent, which can be withdrawn at any time. If you have received the link to our Showpad site from one of our sales partners, this data is also transmitted to that sales partner and can be viewed by them. If you do not give your consent, then no information can be sent to you via the Showpad sales tool.

    2.2.6) Usage in connection with the FreshChat chat feature tool (Article 6(1)(b) and (f) of GDPR)

    This website uses the live chat software Freshchat from Freshworks Inc. for personal and simple communication with us. Freshchat uses cookies to enable the chat function whilst visiting the website, and whenever possible, to connect you to the same operator for additional chats. Collected data will not be used to personally identify visitors of this website and is not combined with personal data pertaining to the bearer of the pseudonym unless personal data is shared voluntarily during the use of the live chat function.
    You are not obligated to provide personal data. The live chat function can still be used even if you do not provide any personal data. The chat history is saved in order to guarantee the best possible support.

    We will share collected data for processing with internal departments as well as other associated companies within the W&H group (W&H Dentalwerk Bürmoos/Austria, subsidiaries) or external service providers and processors (e.g. call centres) according to the purposes required (for personal advice).
    In accordance to Article 46 of the GDPR, standard contractual clauses have been negotiated as appropriate safeguards with these service providers or the service providers have alternatively, or additionally, been EU-U.S. Privacy Shield certified.

    The erasure of personal data will take place no later than one (1) year after the chat took place.

    2.3) Use of applicant data (Article 6(1)(b) of the GDPR)
    The data you send us during an application process is gathered and used to help fill to the respective position. Your personal applicant data is only passed on to employees who co-determine who will fill the position. Your personal applicant data will not be passed on to third parties or persons who are not involved in the decision-making process.

    W&H Dentalwerk Bürmoos GmbH is a group of companies and provides HR services for other affiliated companies, to whom your data may be forwarded. Specifically in this regard:
    W&H Austria GmbH, Ignaz-Glaser-Straße 53, 5111 Bürmoos, Austria
    FMV GmbH, Gewerbegebiet Nord 1, 5230 Schalchen, Austria

    2.4 Usage in connection with ioDent®-Intelligent Service
    The following personal data and information will be collected and processed by W&H Dentalwerk Bürmoos GmbH for the purposes of logging service and maintenance works to W&H products in the course of using ioDent®-Intelligent Service:

    Email address
    First Name
    Initials (username login from W&H PARTNERnet)
    Works/tests carried out on the W&H product
    Duration of work
    Information on the relevant W&H products

    This data is only gathered with your express consent, which can be withdrawn at any time.
    Once withdrawn, the ioDent®-Intelligent Service cannot be used.

    2.5) Processing for the purposes of our legitimate interests (Article 6(1)(f) GDPR)
    Your personal data is only processed on the basis of a legitimate interest of the Controller in certain situations. You will be informed appropriately in the relevant situation. For example, we have a legitimate interest in public and press relations, the presentation of our company’s activities and the furthering of our name recognition. This means that film and image material may be produced at our own selected events and published via social media channels or print media. You have the right to object to this processing at any time.

    3) Categories of personal data
    We do not collect, process or use special categories of personal data (sensitive data). Special categories of personal data include information related to racial and ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, as well as the processing of genetic data, biometric data for the unique identification of a natural person, health data or data relating to sex life or sexual orientation.

    We only process the personal data which you have provided on our website or which you have submitted to us through other channels, and we only use the data which is required to carry out and execute our services.

    4) What are your rights?
    You always have the right to information, correction, deletion, limitation of processing, data portability, revocation and objection.

    If you believe that the processing of your personal data violates legal regulations, you have the right to complain to the data protection authority.

    If your consent is required to process and/or use your data, then we only do so after receiving your express authorization. You can revoke your consent at any time. You can contact us for this purpose at at any time.

    5) Deletion periods
    Should you provide your consent, we will process your data until the relevant purpose is complete or until you revoke your consent.
    Data used to perform a contract is stored as long as the contractual relationship is in place or until the guarantee, warranty, limitation and legal retention periods have expired.

    Applicant data is held for up to six months after the application process is complete before being deleted, unless you provide your express consent for us to keep your applicant data on file for up to two years.

    6) Who has access to your personal data?
    Your data will not be forwarded to third parties unless this is necessary to fulfil the contractual relationship or pre-contract measures, or to answer questions. In these cases, your data is passed on to the relevant W&H Group subsidiaries (W&H Dentalwerk Bürmoos/Austria, subsidiaries), to the responsible sales partners or to our service providers.

    7) How do we protect your personal data?
    We have taken extensive technical and organizational precautions to protect your data from loss, manipulation or unauthorized access. We continuously adapt our security measures to the latest technological developments.

    Cookie information

    What are cookies?
    Cookies are small text files that are stored on your computer when you visit certain web pages. At we use cookies to understand what content you are interested in, and to remember you if you return to our site. The table below shows cookies that may be stored on your computer whilst visiting

    Please note that the cookies we use can’t harm your computer. W&H does not store personally identifiable information. We do use encrypted information gathered from cookies to help us to improve your experience of our website. For example, they help us to identify and resolve errors.

    Vår Cookie policy – Hur använder cookies
    För att dra full nytta av innehållet och anpassade funktioner på, kommer din dator, surfplatta eller mobiltelefon att behöva acceptera cookies (och ofta gör det som standard), eftersom vi kan ge dig vissa anpassade funktioner på denna webbplats genom att använda dem.

    Våra cookies lagrar inte känslig information som ditt namn eller adress. Men om du föredrar att begränsa, blockera eller radera cookies från, eller någon annan webbplats, kan du använda din webbläsare för att göra detta. Alla webbläsare är olika, så kontrollera "Hjälp"-menyn i just din webbläsare (eller mobiltelefonens bruksanvisning) för att ändra inställningarna för cookies. Observera dock att om du gör det, får du inte längre ha full tillgång till alla funktioner på denna webbplats.

    Cookies som inte strikt krävs för att kunna använda webbplatsen, enligt definitionen ovan, uppfyller viktiga funktioner. Utan dessa cookies är praktiska funktioner som förutfyllda formulär inte längre tillgängliga på webbplatsen. Inställningar som du har angett kan inte lagras och måste därför begäras igen på varje sida. Dessutom kan vi inte ge dig personliga erbjudanden.

    Dessa cookies använder vi:

    Name Description Expiry
    (when the cookie will be deleted from the device)
    cookieHeaderInactive This cookie records whether the cookie information bar has been disabled (by clicking on 'x'). 1 month
    dentistCheck_**** This cookie is only used on some web pages and only in countries where it is required by law. This cookie records the answer to the question of whether the user is a dentist or otherwise employed in the dental industry. 1 month
    whHomeLink This cookie saves the start URL of the country web page selected by the user. 1 month
    ASP.NET_SessionId An ASP web server session ID Once the browser session has ended

    An ASP web server session ID, which begins with the prefix ASPSESSIONID and a generated number

    Once the browser session has ended
    WT_FPC This cookie is required for Webtrends analyses 10 years
    _ga This cookie is required for Google Analytics analyses 10 years
    AddThis Cookies The following cookies are set by the 'AddThis' social media sharing toolbar:
    loc 1 year
    ssc 1 year
    ssh 1 year
    sshs 1 year
    uid 1 year
    uit 1 year
    um 1 year
    uvc 2 months
    di2 1 year
    dt 1 year
    _atuvc 1 year
    Web Trends Cookies Följande cookies används för Webtrends:
    ACOOKIE 1 year
    e_c_l 10 years
    e_c_s Once the browser session has ended
    FreshChat Cookies Följande cookies används för FreshChat:
    pubsub_cookie 1 year
    hop-{{webchat_token}} 1 year
    {{webchat_token}} 1 year
    {{webchat_token}}_{{siteId}} 1 year

    Cookies on this website that require consent:

    Name Purpose Expire
    (when the cookie will be deleted from the device)
    Google Adwords Stores cookies for remarketing 540 Days Cookies for marketing purposes

    Google Adwords:


    Google Analytics
    This website uses Google Analytics, a website analysis service from Google Inc. (“Google”). Google Analytics uses “cookies”, text files which are saved on your computer and enable an analysis of your use of this website. The information generated by the cookies about your use of this website (including your IP address) is transferred and saved to a Google server in the USA. The IP-anonymisation is activated on this website therefore your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there.

    Google will use this information to evaluate your use of the website, to compile reports about the website activity for the website operator, and to provide other services relating to the use of the website and the internet. Where necessary, and where permitted by law, Google will also pass on this information to third parties who will process the data on their behalf.

    Google will not, under any circumstances, link your IP address to other Google data. You can prevent cookies from being installed by activating the appropriate settings on your browser software. However, please note that if you do this, you may no longer have full access to all of the functions on this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser: As an alternative to the browser Addon or within browsers on mobile devices, you can click this link in order to opt-out from being tracked by Google Analytics within this website in the future (the opt-out applies only for the browser in which you set it and within this domain). 'share' tools
    If you 'share' content with friends through social networks, such as Facebook and Twitter, you may be sent cookies from these websites. We don't control the setting of any third party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

    Social Plugins
    Our internet presence uses Social Plugins ("Plugins") of the social network, which is operated by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are identified by a Facebook logo or the words "Facebook Social Plugin". If you open one of our web sites that contains a plugin of this type, your browser establishes a direct connection to Facebook servers. The contents of the plugin are sent directly to your browser from Facebook and linked into the web site.

    The plugins inform Facebook that you have opened the corresponding page on our web site. If you are logged into Facebook, Facebook can link the visit to your Facebook account. If you interact with the plugins, for example by clicking on the "Like" button, the corresponding information will sent directly from your browser to Facebook and saved there. For the purpose and scope of data storage and subsequent processing and usage of the data by Facebook and your related rights and options for protection of your privacy please see the Facebook privacy information. If you do not want Facebook to collect information about you from our web sites, you must log out of Facebook before opening our web page.

    Special terms and conditions for the usage of Facebook
    The W&H Facebook page is operated by W&H Dentalwerk Bürmoos GmbH on the technical platform of Facebook Ireland Ltd. (‘Facebook’).
    Below we provide information on the processing of data on the W&H Facebook page by W&H Dental Bürmoos GmbH and refer you to the information that Facebook has made available regarding the processing of personal data by Facebook.

    Processing of data by W&H Dentalwerk Bürmoos:
    If you are registered with Facebook, you can send us a message using the ‘Message’ function. Such messages are not visible to other Facebook users. The personal data contained in a message sent to W&H by you is processed exclusively for the purposes of answering your enquiry. Article 6(f) of the General Data Protection Regulation (GDPR) forms the legal basis for this processing. If you wish to initiate a contractual relationship with W&H via your enquiry, Article 6(b) of the GDPR forms the legal basis of this processing.
    W&H uses the statistical information regarding the usage of the W&H Facebook page, which is made available by Facebook using the ‘Facebook Insights’ function.
    Beyond the processing of personal data presented in this section, W&H has no influence over the processing of personal data in connection with your usage of the W&H Facebook page. Please note that the use of the W&H Facebook page and its relevant functions is under your own responsibility. This applies particularly to the usage of the interactive functions (e.g. comments, shares, reactions). Further information can be found in the following ‘Processing of data by Facebook’ section.

    Processing of data by Facebook:
    When you visit the W&H Facebook page, Facebook gathers further information, including your IP address, which is sent via cookies on your device to Facebook. This information is used, amongst other purposes, to provide statistical information on accessing the W&H Facebook page to W&H as the operator of the W&H Facebook page. Facebook provides more detailed information about this at the following link:
    Facebook’s cookie policy can be found at
    The data gathered about you in connection with this is processed by Facebook, in the process of which it may be transmitted to countries outside the European Union. What information Facebook receives and how this is used is described by Facebook in its ‘Data Policy’, which can be accessed at

    Third-party cookies
    W&H also uses content from third parties on this website such as embedded YouTube videos. These third-party providers may theoretically place cookies whilst you are visiting the W&H website and therefore receive information that you have visited a W&H website, for example. Please visit the websites of these third-party providers in order to obtain further information on how they use cookies. If you have decided not to give or to withdraw consent for the use of cookies that require consent, only those functionalities of our website that can be provided without these cookies will be made available to you. In this case, areas of our website that potentially provide the technical possibility to embed content from third-party providers and therefore place third party cookies will not be available to you.

    Further information about cookies
    If you'd like to learn more about cookies in general and how to manage them, visit, please note that we can't be responsible for the content of external websites.

    We would be happy to assist you with any additional questions you may have with regard to data protection. Please send an email.

    * Information according to E-Commerce Law § 5 ECG