Innovation requires the correct mixture
What makes a strong project team is a variety of skills, perspectives and talents. This is Harald Sighart’s point of view, as Director of Research and Development at W&H. In an interview, he explains what makes his project teams so special.
Synea – 4ever Young!
Synea is the clear winner of the innovation challenge – and has been for 20 years. The Synea turbine range and the Synea straight and contra-angle handpieces from W&H not only set the benchmark in their class – they are also a technical sensation. Unique in their function, design and reliability, Synea products inspire dentists’ day-to-day work and open up a lot of new treatment possibilities.
New LatchShort polishing system from W&H
In modern dental treatment, the professional, mechanical removal of plaque and biofilm is an integral part of the prophylaxis and periodontitis workflow. In the new Proxeo TWIST LatchShort polishing system, W&H is now presenting a system with a working height 4 mm shorter than standard latch systems.
W&H and Osstell at the EAO Congress
From 11 to 13 October 2018, implantology experts from all over the world will gather at the 26th Annual Scientific Congress of the European Association for Osseointegration (EAO) at the Messe Wien Exhibition & Congress Centre in Vienna. The focus of the event will be on diagnostics, surgical treatment procedures and clinical aftercare. For W&H and Osstell, the focus of the EAO congress will be on technologies for optimised treatment planning.
A 20-year union with AZFK
How does innovation happen? Alongside recognised factors such as individual ideas, experiences and trials, cooperation are an integral part of the innovation process at W&H. That is why we maintain contact with dentists, technicians plus training and development organisations all over the world. In 2018, our partnership with the ‚Akademie für zahnärztliche Fortbildung Karlsruhe‘ (AZFK) - Academy for Advanced Dental Training celebrates its 20th anniversary.
Products donated to world’s highest situated dental clinic
The world’s highest situated dental clinic is based in the Nepalese mountain village of Namche Bazaar at an altitude of 3,440 m. Most of the local population can barely afford essential dental treatments. Either that or they are performed with very simple tools and methods. W&H Dentalwerk Bürmoos GmbH has once again supplied aid with donations of dental products.
Alegra turbines: The decisive plus in performance
With the power update to its Alegra turbine range, W&H now offers users noticeably more performance and power. The mini-head version enables a fast and easy working approach in particularly small oral cavities. Users benefit from the higher efficiency of the drive system regarding the Alegra turbines TE-95 and TE-98 standard heads for even better removal of tooth structure. The W&H Alegra turbines are now the most powerful products on the market in the category of turbines with LED light and independent generator power supply.
Interview: Osstell Beacon Benefits and Insights
Over the past few years, there has been a shift in the dental implant market. Clinicians are facing more complex decisions as there is an increase in patients with risk factors and as demands for shorter treatment times are rising. Osstell, the company that developed the ISQ technology, now takes the next leap in the evolution of implant diagnostics with the introduction of the Osstell Beacon. We set down with Mr. Jonas Ehinger, CEO Osstell, Mr. Stefan Horn, VP Product Solutions Osstell and Dr. Marcus Dagnelid, CEO Dagnelidklinken to hear their thoughts on the Osstell approach and the new product Osstell Beacon.
W&H at the EuroPerio9
EuroPerio is the world’s largest scientific congress focusing on the specialist fields of periodontology and implantology. The latest of these triennial meetings, EuroPerio9, took place in Amsterdam from 20 to 23 June 2018 and brought together more than 10,000 experts. With “No Implantology without Periodontology” short “NIWOP”, W&H presented a systematic and evidence-based workflow for a sound and healthy tissue situation around the implant. The NIWOP workflow, introduced as part of the congress, was not only topic at the W&H booth, but as well at the lecture of Dr. Karl-Ludwig Ackermann.
W&H launches own Instagram account
Instagram is all about capturing and sharing authentic, relevant and cutting-edge content. Today, the video and photo platform has more than 800 million users worldwide, including many dentists and dental assistants, which accounts for the surprising levels of interest in images from the dental industry. At W&H, we have therefore decided that now is the time open up this communication channel with our professional dental customers, by launching our very own innovative and modern Instagram account as of March 2018.
The practice team as a marketing factor
A recent study of “Stiftung Gesundheit” (Public Health Foundation) was published at the beginning of this year titled “Ärzte im Zukunftsmarkt Gesundheit” [Doctors in the future health market]. One of the questions asked of the participating doctors was what they considered the most important practice marketing factors. At the top, ranking even above a website or external presentation, they mentioned the practice team. This result emphasizes the importance of the team in the areas of marketing, service and patient satisfaction. However, how can the practice team be supported to become a positive marketing factor?
W&H Dentalwerk wins National Innovation Award
National State Prize for Innovation – Austria's highest national accolade for outstanding performance. W&H was awarded the National State Prize for Innovation by Dr Margarete Schramböck of the Federal Ministry for Digital and Economic Affairs in the category of innovation on 22 March 2018 in the “Aula der Wissenschaften” in Vienna. With the new Primea Advanced Air dental turbine generation, consistent rotation speeds, peak performance approximately 50% higher, shadow-free illumination of the treatment site and less noise when the turbine is running – are now achievable for the first time. Both dentist and patient benefit from this.
New W&H Image Campaign
You could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform a dental appointment into a positive event. They do this simply because they care and want to make sure their patients feel comfortable. It is precisely this aspect that will be the focus of W&H’s new image campaign ‘From a patient to a fan’, which will shine a spotlight not on the company itself, but on dentists and their teams. We interviewed Anita Thallinger, W&H Marketing Director, about the background, objectives and challenges of this new advertising campaign.
W&H supports everyday heroes
W&H’s new image campaign “From a patient to a fan” will be turning a spotlight on dentists and dental professionals. These everyday heroes ensure their patients are in safe and reliable hands whatever the treatment situation.