W&H AIMS – safe infection prevention
W&H AIMS (Advanced Infection prevention Management Solutions) is the workflow for every dental practice. W&H AIMS provides step-by-step support for professional hygiene management to effectively break the chain of infection.
Unique W&H solution
for the Zygoma application
For upper jaw interventions, one possible alternative is the use of Zygoma implants. The new 20:1 Zygoma handpiece for implant site preparation and implant insertion was developed by W&H in cooperation with leading Zygoma specialists. The contra-angle handpiece chucking system makes this product the only one of its kind and offers users a high level of safety.
So, we’ve arrived at the new normal – now it’s our turn to keep moving! We want to share our knowledge with professionals around the world and play an active role in overcoming the challenges ahead. With our #dentalsunited campaign, we are uniting to embrace the future of our profession with innovative ideas.
W&H Sterilization: The "Italian Welfare Champion 2020" – best backdrop for customer support
Together with its 100 employees, W&H Sterilization S.r.l., based in Brusaporto (Bergamo) faces a real challenge in times of Covid-19 by providing best customer support for safe reprocessing and infection prevention. For its commitment to corporate welfare, W&H Sterilization was named “Italian Welfare Champion 2020”.
The two sides of the new W&H Lina sterilizer
Usability outside – technology inside. Together, the powerful package for reprocessing dental instruments by using a B type sterilizer: this is how the new generation of Lina sterilizers showcases.
Free webinar range – ‘knowledge upload’ starting this autumn!
W&H brings a breath of fresh air with a free range of webinars to the virtual floor! Use this autumn for your individual training and learn from international experts. Boost your clinical efficiency, easily and conveniently – with W&H Distance Learning, completely free of charge and despite all travel restrictions.
AEROSOL & CONTAMINATION
A risk for the patient and the dental team?
With the #dentalsunited initiative, W&H wants to help “Professionals“ all over the world return to normal business operations quickly and safely. The first step was asking for your support by telling us what really matters to you right now and in the near future. Nearly 400 answers reached us within a week and many questions dealt with the topic of "handling aerosol in the dental practice".
W&H commemorates pioneer
On July 31, 2020, Dr Karl-Ludwig Ackermann, Filderstadt (Germany), suddenly passed away completely unexpectedly. The dental industry is losing a longtime friend, companion, pioneer and mentor.
It is times of crisis that show how important it is to stick together. For this reason we want to share our know-how and send “professionals” back to a normal business life all over the world. We want to face the challenges of the Covid-19 pandemic together, provide the best support possible and break new ground. For this purpose we have launched the campaign #dentalsunited.
NIWOP – Part 1: The pre-treatment
NIWOP is a plannable workflow that starts long before implantation and continues beyond the prosthetic restoration. Its goal, aside from actual implant placement, is minimising the incidence of biological complications such as peri-implant mucositis or peri-implantitis. (The pre-treatment as per articles from PD Dr Kristina Bertl, PhD, MBA, MSc)
Ultrasound-activated mechanical biofilm management
Continued maintenance of peri-implant health and the associated, targeted prevention of peri-implant disease are essential to ensuring long-term implant success. The case described here illustrates the possibilities for employing a piezoelectric ultrasonic scaler in the scope of SIT for the efficient cleaning of tooth and implant surfaces.
Quick Connect by W&H: the innovative adaptor solution for the Assistina Twin
The W&H reprocessing device Assistina Twin has been improved with the new adaptor solution "Quick Connect by W&H". This makes it even easier and faster to change the adaptor and offers optimised workflows and efficiency for the practice.
One year of NIWOP
“No Implantology without Periodontology”: Given the increasing prevalence of periodontal diseases and the steadily increasing age of the patients requiring implant treatment, the need for a systematic approach is clearly evident. pip spoke with Dr Martina Banze, Director of Scientific Marketing and Bernhard Eder, Product Portfolio Management for Prophylaxis & Periodontology.
One control unit – two devices
The new W&H prophylaxis solution presents itself as convenient, wireless and efficient. From now on, the PB-530 Proxeo Ultra Piezo scaler and the wireless PL-40 H Proxeo Twist Polishing System can be controlled using just a single wireless foot control. This not only makes it more convenient to operate, but also ensures more efficiency in working process.
Modern and intuitive:
Double triple for W&H design
When man meets machine, user-friendly operation plays a crucial role. For the Austrian company W&H, this is precisely where the focus lies when designing medical technology products. W&H’s designs have succeeded in winning over not one but two international juries, with three products winning prizes at the Good Design Award 2019 in the USA and the German Design Award 2020.
The pre-treatment phase and the importance of a stable periodontal situation
Peri-implant mucositis and peri-implantitis are, unfortunately, relatively frequently occurring biological complications. In order to reduce the prevalence of such biological complications, the NIWOP concept aims to remind the dental health professions of actually well-known facts. - by PD Dr. Kristina Bertl, PhD MBA MSc
Hi there I am Lisa, the incredible Lisa!
For all those who do not know me, I am a W&H sterilizer. This year, I am celebrating my twentieth birthday, and for the occasion, I want to tell you my story – a truly incredible story!
Individual Periodontitis Aftercare: A User Report
The following case report concerns a male patient born in 1967 with chronic, already very advanced periodontitis with furcation involvement. The initial diagnostic findings revealed periodontal pockets measuring 6-8 mm across the dentition. Prior to treatment, he had not seen a dentist for ten years. - by Eva Lädrach
To the powder, get set, go – a new prophylaxis trio
With the slogan “Proxeo – prophy for professionals”, W&H presents its expanded portfolio for automatic plaque removal. Proxeo supports the complete preventive workflow on the basis of scientific recommendations for each patient and each indication. The three new prophylaxis powders are presented in the following article. - by Christin Bunn, Prophylaxe Journal 5 (2019)
Endurance test for Implantmed in Africa
Since 2010, dentists, technicians and experts in dental health from Germany have been supporting an aid project in Siavonga, Zambia, as part of the “Dentists Without Limits Foundation” (DWLF). Treatments are carried out both in the dental clinic at the local hospital in Siavonga and on people in the surrounding area –always featuring the use of an Implantmed device from W&H.
Interview Prof. Andreas Stavropoulos
The 17th Biennial conference of the IAP in Bangkok presented a variety of talks and workshops in the field of periodontology. In addition to discussing new developments and current approaches to the management of periodontal diseases, further insights on the associations of systemic- and periodontal diseases as well as therapeutic approaches were shown. A practice day offered hands on workshops with the opportunity to learn from acclaimed experts in their respective fields and discuss patient cases.
W&H recognized at FutureZone Award 2019
With the new ioDent® brand, W&H has brought intelligent products and services onto the dental market, revolutionizing treatment processes for dentists and patients. The medical technology company and its partner dataformers have now been awarded a top-three spot in the ‘Internet of Things’ category at the FutureZone Award 2019 for these ground-breaking, smart solutions.
New generation of W&H sterilizers: an incredible user experience
New safety and new intelligence. These are two key terms for the new generation of W&H sterilizers. Equipped with the latest technology, the new Lisa and Lara support customers to face their daily and future challenges, helping to make the reprocessing workflow in the dental practice more efficient and secure. Interview: Dr Ing. Marino Magno, Member of the General Management of W&H Sterilization.
Sydney dentist says new A-dec 500 with Advanced Air a “game changer”
A Sydney-based dentist and his colleague are among a select number of dental professionals from around the world invited to trial the all-new A-dec® 500 chair and revolutionary W&H Advanced Air system. Both Dr Choi and Dr Im were mightily impressed with the new A-dec 500, which features an effortless and well-equipped delivery system and the world’s first “Advanced Air” turbine system from W&H. - by David Petrikas
A contra-angle handpiece becomes a premium brand
Dr Dominik Brunnhuber likes to compare product purchasing to going to the dentist: the main factors are quality and a sound result. However, additional parameters are key to building a long-term relationship. An interview on values, sustainability and consistency.
NIWOP sets the trend at the ISDH in Brisbane
From 15 to 17 August the 21st International Symposium on Dental Hygiene 2019 (ISDH) took place in Brisbane, Australia. The latest trends and scientific discoveries in dental hygiene were presented through the prism of this year’s theme: “LEAD – Leadership, Empowerment, Advances & Diversity”. With a particular focus on the NIWOP concept, W&H gave interested trade visitors insights into their evidence-based workflow for pre-treatment, implantation and aftercare.
Building a ‘Bridge to the future’
Among the exhibitors, W&H was amazing the dental community with its forward-thinking connected ioDent® solutions and concepts for treatment workflows such as NIWOP. Together with W&H Group member and technology partner Osstell AB, the latest developments for optimized treatment planning were shown.
Synea, W&H’s premium brand, celebrates its 20th anniversary
As part of the Synea product range, W&H has presented innovative, high-performance and attractive products for the last 20 years. Therefore, Synea has established itself as standard in dental practice, providing users with both safety and efficiency in everyday use.
W&H employee achieves top ranking at Apprentice World Championship
Alexander Absmann, our W&H participant, was highly focused, accurate and fast. He was able to not only withstand the pressure and his own high expectations but also at all times avoided becoming hectic. This combination allowed him to achieve a top ranking at the apprentice world championship in Kazan (Russia).
#isdh 2019: Trends in dental hygiene
Report Dr. Kristina Bertl: The latest trends and scientific discoveries in dental hygiene were presented in Brisbane (Australia) through the prism of this year’s theme: "LEAD – Leadership, Empowerment, Advances & Diversity”.
Clinical and Application Booklet – Piezomed
This booklet starts by examining the technical and clinical principles of piezoelectric surgery. Dentists and surgeons then report in detail on their experiences, offering handy tips and suggestions for routine clinical practice. Treatment scenarios offer newcomers to the field an overview of the most important indications.
NIWOP successfully presented at the IAP in Bangkok
Experts from different nations gathered at IAP 2019 in Bangkok. With insights into the systematic and evidence-based workflow NIWOP – “No Implantology without Periodontology”, W&H set a themed focus on prevention of peri-implantitis.
W&H among the top three Austrian exporters!
It’s bronze for W&H! An expert jury has honoured W&H Dentalwerk Bürmoos GmbH with the Austrian Export Award 2019. As part of Exporters' Nite 2019, held on 24 June in Vienna, the family-run company was selected as one of the winners in the 'Industry’ category. The accolade, given out by the Austrian Economic Chambers (WKO), is awarded to the country’s top exporters each year.
patient2fan winners discover Salzburg
Post a selfie and win! This call to action and an exclusive competition were used to launch the W&H image campaign ‘From a patient to a fan’ at the end of 2018. Two trips to Salzburg were given away as the top prize, each for an entire practice team. Now the winners have visited this unique World Heritage Site.
User report - Proxeo Twist Cordless: Making prophylaxis fun
Professional mechanical plaque removal (PMPR) represents one of the most important prophylactic measures in the prevention of gingivitis and subsequent periodontitis/periimplantitis. Monika Riedl explains which advantages the new cable-free Proxeo Twist Cordless with its corresponding cups has for patients and users in the prophylaxis daily routine.
New corporate design for W&H
W&H has a fresh new look: the renowned medical technology company has a new, even more modern corporate design to go with its new strategic orientation.
Internal sinus lift – patient-friendly with piezo surgery
Transalveolar sinus floor augmentations produce fewer postoperative complaints compared with the lateral access. This case report describes the advantages of the piezosurgical procedure and a newly introduced instrument set for preparing the implant bed and lifting of the Schneiderian membrane.
New Lara sterilizer – Incredible inside. Incredible outside.
Be prepared for today and for tomorrow – with the new Lara sterilizer from W&H, users not only have state-of-the-art today, but additional high-tech for the future. Equipped with fast cycle times and a safe documentation system, Lara simplifies and speeds up the sterilization process.
The new generation of Lisa:
Inside the W&H sterilizer offers a wealth of innovative technologies that go beyond the everyday user experience. Equipped with artificial intelligence Lisa turns high end type B sterilizing into an efficient and safe work process. Outside Lisa convinces with its perfect ergonomic design.
W&H presents new technologies for the world of dentistry
At the International Dental Show (IDS), technology leader W&H is fascinating the dental community with its forward-thinking connected ioDent® solutions, a new generation of innovative products and brand-new concepts for workflows to assist with treatments. And all of this is complemented by a sparkling new brand identity with which the high-tech developer from Salzburg is once again underlining its innovative power in the dental sector.
The cordless Proxeo Twist Polishing System from W&H
W&H has expanded its portfolio by a cordless polishing system for more comfort and greater freedom of movement during prophylaxis or periodontitis treatment. The Proxeo Twist Polishing System allows dentists and hygienists to use the cordless polishing handpiece entirely without constraints and control it using the wireless foot control.
Say goodbye to discolourations and peri-implantitis with Proxeo Aura
W&H is completing the range for prophylaxis and periodontology treatment with the new Proxeo Aura air polishing solution. The system is suitable for all supra- and subgingival indications, including the treatment of peri-implantitis, and allows efficient, thorough and controlled working with just one device.
Proxeo piezo scalers: Ultrasonic also compatible with pacemakers
The three new W&H Proxeo Ultra piezo scalers gently remove supra- and subgingival deposits. The quick tip exchange is truly one of a kind. With the Proxeo ultrasonic technology, even patients with pacemakers can be treated safely.
Your technological advantage in high-speed application
W&H has created a unique portfolio in the field of Built-in Solutions with its Primea Advanced Air technology. The easily integrated high-speed drive solution opens up new possibilities in dental preparation and ensures a technological advantage in dental units. Unit manufacturers benefit from a unique technology, which was awarded the National State Prize for Innovation in 2018.
Your Built-in Solutions Provider
The Built-in Solutions from W&H are high-quality, customised and offer everything from a single source. These easy to integrate solutions for dental units show the way not only in dental drive technology. With its unique development expertise, W&H is also your partner for regulatory compliance. Unit manufacturers can therefore draw on a complete and exclusive range of products and services.
Smart ioDent® system saves time
W&H is constantly expanding its portfolio of networked products for dental practice. From summer of 2019, the ‘Implantmed Plus’ – a surgical device with the unique ‘ioDent®’ system – will be available to implantologists. This smart solution from W&H provides even more safety in dental practice, and enables resources to be used proactively and efficiently.
No Implantology without Periodontology – #NIWOP
Some things do belong together: just as Yin needs Yang, implantology needs periodontology. With “No Implantology without Periodontology”, NIWOP for short, W&H presents a systematic and evidence-based workflow for a sound and healthy tissue situation around the implant.
Over 1000 scientific studies related to Osstell
Osstell, the company that developed the original ISQ technology, today announces that by March 2019, there are now over 1000 scientific studies and publications evidencing Osstell’s unique ISQ technology using the original SmartPegs.
W&H Australasia expands its sales range
From March 2019, W&H Australasia Pty Limited, a subsidiary of the international W&H Group, starts the distribution of the W&H Oral Surgery and Implantology (OSI) product range in Australia. Customers benefit from innovative technologies "Made in Austria" as well as high-quality W&H support and service.
Primea Advanced Air: High speed under perfect control
The Primea Advanced Air dental turbine handpiece is the perfect symbiosis of high speed and precision. The W&H innovation combines an air drive with an electronic control system and opens up completely new options in dental treatment by allowing the user to control the bur speed and removal of tooth structure precisely for the very first time.
W&H sets new standards in periodontology with NIWOP
At EuroPerio9, W&H unveiled the “No Implantology without Periodontology” (NIWOP) treatment workflow. With this workflow, W&H highlights the importance of a healthy periodontal condition prior to implantation. In this interview, Bernhard Eder, W&H Product Manager of Prophylaxis and Periodontology, discusses why W&H is setting standards in periodontology and which advantages users may expect.
Implants should only be inserted when periodontal conditions are stable
Biofilm is the most significant cause of inflammatory bone loss around teeth and implants. Diagnostics, biofilm management and, where necessary, treatment help in patients with this problem. The W&H No Implantology without Periodontology workflow should provide stable tissue prior to implantation through prevention, and implant success in the long term through aftercare – something that is advantageous to both the patient and the treatment team.
Connection between periodontal and peri-implant health emphasized
EuroPerio9 was held in Amsterdam from 20 to 23 June and was the largest congress to date with more than 10,000 attending. There was great interest in the causes and successful management of periodontitis and peri- implantitis. Two new classifications provided answers to the aetiology. Scientifically based and practice-oriented presentations demonstrated how to prevent and, if necessary, treat these inflammatory diseases.
Optimal periodontal conditions for successful implantation
How can peri-implant infections be avoided and treated as needed? In addition to the newly presented classifications, this issue was a key topic at EuroPerio held in Amsterdam in June. In a symposium organized by the Austrian dental company W&H, Dr Karl-Ludwig Ackermann (Filderstadt, Germany) presented his clinical concept based on the NIWOP workflow (“No Implantology without Periodontology”).
Preparation of implant beds - with feeling
The preparation of implant beds has to be efficient - and, at the same time, requires a great deal of feeling. The 9 new Implant/Crestal instruments for the Piezomed from W&H are specially indicated for fine maxilla bone and the internal sinus lift. Compared with standard rotary instruments, they offer improved tactile feedback, are less invasive and encourage osseointegration.
Piezo surgery – a broad spectrum of applications in oral surgery
In the age of minimally invasive treatment, dental surgeons and oral and maxillofacial surgeons are increasingly employing piezoelectric devices for the preparation of bone tissue. They allow particularly atraumatic preparation of hard tissue on the basis of ultrasonic surgery technology and the cavitation effect allows an almost blood-free operating field.
User Report Dr. Grant Dean - Primea Advanced Air
Nowadays, the challenges during preparations for prosthetics restauration are diverse. Combining precise top quality preparations and high safety with efficient operations is among the desired goals. Excellent Ergonomics, good light conditions in the oral cavity, as well as simple and intuitive handling are requirements for dental devices and instruments.
Innovation requires the correct mixture
What makes a strong project team is a variety of skills, perspectives and talents. This is Harald Sighart’s point of view, as Director of Research and Development at W&H. In an interview, he explains what makes his project teams so special.
First impressions matter – including in the dental practice
All first moments have a certain sense of magic about them – after all, they are truly unique and can never be recreated. This is true for all areas of our daily lives and thus, of course, also for our visits to the dentist. Once the patient has chosen your dental practice, you then face the challenge of making a positive first impression. And maintaining it.
Call to action – patient communication as a marketing tool
More often than not, the phrase ‘patient communication’ is used to refer to measures such as a practice flyer, patient information sheets or even clarification sheets. Is this also how you understood it? Then you should keep reading, because there is so much more to patient communication than that. The key words here are dialogue, activity and personal connection.
Challenges for conventional dental practice
Who am I? Where do I want my practice to be in the short, medium and long term? Who is my patient target group in age distribution and monetary terms? How do I want to be perceived? What services do I want to offer? This list of questions could go on and on as the objective analysis of the current and target situation is a constantly recurring process.
New LatchShort polishing system from W&H
In modern dental treatment, the professional, mechanical removal of plaque and biofilm is an integral part of the prophylaxis workflow. In the new Proxeo TWIST LatchShort polishing system, W&H is now presenting a system with a working height 4 mm shorter than standard latch systems.
W&H and Osstell at the EAO congress
From 11 to 13 October 2018, implantology experts from all over the world will gather at the 26th Annual Scientific Congress of the European Association for Osseointegration (EAO) at the Messe Wien Exhibition & Congress Centre in Vienna. The focus of the event will be on diagnostics, surgical treatment procedures and clinical aftercare. For W&H and Osstell, the focus of the EAO congress will be on technologies for optimised treatment planning.
A 20-year union with AZFK
How does innovation happen? Alongside recognised factors such as individual ideas, experiences and trials, cooperation are an integral part of the innovation process at W&H. That is why we maintain contact with dentists, technicians plus training and development organisations all over the world. In 2018, our partnership with the ‚Akademie für zahnärztliche Fortbildung Karlsruhe‘ (AZFK) - Academy for Advanced Dental Training celebrates its 20th anniversary.
W&H welcomes Thai economic delegation
As part of a delegation trip, a group of Thai economic delegates visited the W&H headquarters in Bürmoos on 20 July 2018. Amongst others, the Thai honorary Consul Maximilian Coreth, his wife Dr Vera Coreth in her capacity as honorary vice consul and the Thai Ambassador Songsak Saicheua where members of the group.
Products donated to world’s highest situated dental clinic
The world’s highest situated dental clinic is based in the Nepalese mountain village of Namche Bazaar at an altitude of 3,440 m. Most of the local population can barely afford essential dental treatments. Either that or they are performed with very simple tools and methods. W&H Dentalwerk Bürmoos GmbH has once again supplied aid with donations of dental products.
Recommending and returning – the happy patient
Customer Relation Management (CRM) refers to a quality management system used in business, trade and industry for maintaining customer relationships. It is a strategic approach that can also be adapted for use in the dental practice. After all, if patients are happy, they will come back.
Putting the personality into the practice
People often associate the term ‘patient service’ with the very basics like drinks, reading materials and waiting room entertainment. Yet other factors such as personal needs are even more crucial to the success and longevity of the patient relationship – a glimpse through the eyes of the patient.
Alegra turbines: The decisive plus in performance
With the power update to its Alegra turbine range, W&H now offers users noticeably more performance and power. The mini-head version enables a fast and easy working approach in particularly small oral cavities. Users benefit from the higher efficiency of the drive system regarding the Alegra turbines TE-95 and TE-98 standard heads for even better removal of tooth structure. The W&H Alegra turbines are now the most powerful products on the market in the category of turbines with LED light and independent generator power supply.
Interview: Osstell Beacon Benefits and Insights
Over the past few years, there has been a shift in the dental implant market. Clinicians are facing more complex decisions as there is an increase in patients with risk factors and as demands for shorter treatment times are rising. Osstell, the company that developed the ISQ technology, now takes the next leap in the evolution of implant diagnostics with the introduction of the Osstell Beacon. We set down with Mr. Jonas Ehinger, CEO Osstell, Mr. Stefan Horn, VP Product Solutions Osstell and Dr. Marcus Dagnelid, CEO Dagnelidklinken to hear their thoughts on the Osstell approach and the new product Osstell Beacon.
New Osstell Beacon monitors implant stability
Osstell, the developer of the ISQ diagnostic technology (Implant Stability Quotient), now presents the next leap in the evolution of implant diagnostic instrumentation: The Osstell BeaconTM, an innovative and highly intuitive tool designed to guide implant treatments for more predictable results. It tells you when an implant is ready for loading in a matter of seconds, by using proprietary and evidenced-based RFA technology, backed by more than 900 scientific studies.
W&H at the EuroPerio9
EuroPerio is the world’s largest scientific congress focusing on the specialist fields of periodontology and implantology. The latest of these triennial meetings, EuroPerio9, took place in Amsterdam from 20 to 23 June 2018 and brought together more than 10,000 experts. With “No Implantology without Periodontology” short “NIWOP”, W&H presented a systematic and evidence-based workflow for a sound and healthy tissue situation around the implant. The NIWOP workflow, introduced as part of the congress, was not only topic at the W&H booth, but as well at the lecture of Dr. Karl-Ludwig Ackermann.
Colleagues with passion
At W&H, we know for sure that anyone who is passionate about what they do will do it well. All applicants need to find the perfect task for them. In this interview, Markus Fegg and Christof Baier from Human Resources tell us what they look out for in particular during interviews and provide us with insight into changing career development.
W&H launches own Instagram account
Instagram is all about capturing and sharing authentic, relevant and cutting-edge content. Today, the video and photo platform has more than 800 million users worldwide, including many dentists and dental assistants, which accounts for the surprising levels of interest in images from the dental industry. At W&H, we have therefore decided that now is the time open up this communication channel with our professional dental customers, by launching our very own innovative and modern Instagram account as of March 2018.
Basic requirements for patient management
Patient management is still a source of difficulty for many practices. After all, this term is often associated exclusively with processes that are part of daily routine anyway: namely appointment scheduling and patient administration. But actually, there is more to it than that. It is worth taking a look at hospitals, where proper patient management forms the basis of standardized and smooth processes.
Tip: Here’s how you can turn your waiting room into a comfortable zone
It’s the central hub and linchpin of every practice visit, a link between reception and the treatment room: the waiting room. With good service, you ensure that the room invokes positive associations for your patient and allows them to arrive comfortably and relax.
Come on in, dear new patient
Feeling welcome, gaining confidence and making nothing but positive associations – all this should be a matter of course for new patients. Always bear in mind: perfect new patient management begins BEFORE the actual visit to the practice.
Tips for enhancing patient loyalty – “From a patient to a friend”
Prophylaxis is clearly a part of the dental practice with great potential in terms of service. It supports patients in prevention, helps in case of disease and generally contributes to improved health and well-being. Good service means good all-round patient care – from information to education, the actual treatment and beyond.
The practice team as a marketing factor
The most recent study of “Stiftung Gesundheit” (Public Health Foundation) was published at the beginning of this year titled “Ärzte im Zukunftsmarkt Gesundheit” [Doctors in the future health market]. One of the questions asked of the participating doctors was what they considered the most important practice marketing factors. At the top, ranking even above a website or external presentation, they mentioned the practice team. This result emphasizes the importance of the team in the areas of marketing, service and patient satisfaction. However, how can the practice team be supported to become a positive marketing factor?
Piezoelectric implant site preparation
In edentulous patients implant-retained fixed prostheses improve mastication and quality of life. Due to resorption and extensive pneumatization of the sinuses a patient had only a minimal posterior maxillary bone height. The implant sites were prepared with a piezoelectric device and a new set of dedicated instruments.
W&H Dentalwerk wins National Innovation Award
National State Prize for Innovation – Austria's highest national accolade for outstanding performance. W&H was awarded the National State Prize for Innovation by Dr Margarete Schramböck of the Federal Ministry for Digital and Economic Affairs in the category of innovation on 22 March 2018 in the “Aula der Wissenschaften” in Vienna. With the new Primea Advanced Air dental turbine generation, consistent rotation speeds, peak performance approximately 50% higher, shadow-free illumination of the treatment site and less noise when the turbine is running – are now achievable for the first time. Both dentist and patient benefit from this.
New W&H image campaign
You could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform a dental appointment into a positive event. They do this simply because they care and want to make sure their patients feel comfortable. It is precisely this aspect that will be the focus of W&H’s new image campaign ‘From a patient to a fan’, which will shine a spotlight not on the company itself, but on dentists and their teams. We interviewed Anita Thallinger, W&H Marketing Director, about the background, objectives and challenges of this new advertising campaign.
W&H acquires Swedish specialist Osstell
W&H President and CEO Peter Malata announced the acquisition of the Swedish medical technology company Osstell AB on 1st March 2018. This purchase continues the international growth of the Austrian family-owned company W&H Dentalwerk Bürmoos GmbH.
W&H supports everyday heroes
W&H’s new image campaign “From a patient to a fan” will be turning a spotlight on dentists and dental professionals. These everyday heroes ensure their patients are in safe and reliable hands whatever the treatment situation.
W&H’s Spürnasenecke gives children experience with electronics and IT
Bright LEDs, a rotating propeller, an autonomous controlled robot – there is a lot to discover at the “Spürnasenecke” research lab. With new experiments from the world of electronics and IT, this popular facility gives nursery school children their first peek into the fascinating world of technology.